Spotify is set to launch a new program, Spotify for Artists, that allows independent artists to upload their music directly to the site. Similar to Soundcloud, the program will allow listeners to stream the music of independent artists, while allowing the artist to be completely in control of their content.
Under Spotify’s original format, artists could only upload to the platform upon invitation. Essentially, Spotify would seek artists who were garnering a lot of interest on other platforms, and only then would they allow those artists to upload music to their site. Under the new structure they plan to implement, they will be cutting out the middleman, and becoming a service through which artists can establish themselves.
The platform isn’t charging any upfront fees for uploads – no matter how many tracks are submitted – and also isn’t charging artists any additional commission on the royalties generated by this music.
After working with various independent artists, including Noname and Michael Brunn, Spotify is confident that Spotify for Artists will accurately address the needs of independent artists. The program is intended to help independent artists launch their music, gauge their popularity, and even allow them to directly recommend their music to listeners who stream similar artists.
The artists will be able to collect monthly payments and royalties, according to the amount of streams their music gets. Spotify intends to pay the artists 50 percent of the total revenues produced by their music’s streams, and 100 percent royalties. The service will come at no costs to the artists.
In a generation where digital platforms have proven to help many stars rise to fame, it is tactical for Spotify to make this addition to their service. Though it is still in its testing phase, it will be interesting to see how Spotify for Artists changes the scope of upcoming and established independent artists alike.
Spotify blog explains: “Just like releasing through any other partner, you’ll get paid when fans stream your music on Spotify. Your recording royalties will hit your bank account automatically each month, and you’ll see a clear report of how much your streams are earning right next to the other insights you already get from Spotify for Artists.
Click here to join Spotify For Artists.