Jay-Z and Roc Nation’s intentions of partnering with the NFL have been in the talks for a while now. It was recently made official, and the terms of the deal have been detailed. In light of the events that occurred with former NFL player Colin Kaepernick, the NFL has faced much controversy. The alliance with Jay-Z and Roc Nation could be a mutually beneficial deal in both pushing forth the rights that Kaepernick was pushing for in his silent protest, as well as improving the NFL’s awareness in their approach to social issues.
Roc Nation will allegedly be co-producing the Super Bowl half-time show as part of this new deal. Additionally, Jay-Z hopes to create a space of players to be able to freely express themselves and their political views, without necessarily needing to do so on the field. When asked by the Wall Street Journal if Colin Kaepernick influenced this portion of the deal, Jay-Z stated:
“He absolutely brought this conversation alive.We like to think that the way we build the [NFL’s social-awareness program] Inspire Change platform, that if anything close to that would happen in the future, then Kaepernick would have a platform where he can express himself and maybe it doesn’t have to take place on the field.”
Jay-Z’s intentions with the deal are to take action in a way that will produce change. Though he has openly criticized the NFL in the past, he is willing to work past differences in order to see that change come into fruition. He shared:
“We’re going through a tough time. A lot of people are not agreeing with one another. And we have to just push it along a little bit. There’s no magic pill. No one is going to have the solution themselves. You just have to do your little thing to push it along.”