GRAMMY® Award-nominated songwriter and rapper Raja Kumari unleashes the official music video for her track “KARMA” today. The Sam Madhu-directed visuals premiered earlier today via The FADER, who described the video as “balanc[ing] historical Indian imagery with neon colors.”
The colorful and empowering clip was created by an all-female team in collaboration with Kumari and Madhu.
“KARMA is a reminder that beautiful things come to life when strong women put their skills together. The video was done by an all-female team. It started as a collaboration between myself and Sam Madhu, which explores transitions from art to reality and remixes cultural elements from the past and the future. It is inspired by traditional Indian aesthetics and futuristic cyberpunk worlds. – Kumari told The FADER
BLOODLINE was released this February on Epic Records and can be streamed on all DSPs HERE. The 5-track project also boasts the acclaimed single “SHOOK.” TIME Magazine commending it as a song that “drips with blustering self-assuredness,” and its Gil Green-directed music video has amassed 5.5 million-plus views. Along with Sean Garrett, the EP also includes production work from Danja.
Currently, Kumari is a judge on the MTV India show Hustle, mentoring the next generation of artists in a rap battle competition show. It was the highest rated premiere in the network’s history. Look out for more new music from the budding superstar, coming soon.