TDE has proven to be a well-oiled machine when it comes to its system for its artist. That wasn’t always the case when they first got their foot in the door with Jay Rock with his record deal with Warner Bros Records and Asylum Records, but that hit a screeching halt when both mergers fell through. He then signed to Tech Nines “Strange Music” Imprint to release his debut commercial album “Follow Me Home” which sold 5,000 units the first week. He then left Strang and stayed solely with TDE. He released his sophomore album “90059”, (add album link) which sold 18,000 records the first week and received acclaim from critics. Right when things were looking up and, Rock was gearing up for the tour he suffered a near-fatal motorcycle accident that required surgery, and physical therapy for months.
In this new album, Redemption you get the sense of someone who’s seen it all and done it all, and ready to redeem it back. But on the track, ES Tales it’s all about that action. In the video you see, Jay Rock waking up from a dream and walking past a child that’s playing a violent game that turns out to be his reality in eastside Watts, California. From seeing squabbles to the cops harassing and even the ladies showing love, Jay shows various sides of his hometown. At the end it shows, Rock transforming into a pixelated video game character symbolizing him becoming an average player in the video game or eastside Watts.
Watch ES Tales below!
