The video for Blood Orange and A$AP Rocky’s collaborative track “Chewing Gum” released this past Friday (Oct. 5). The track was featured on Blood Orange’s latest studio project ‘Negro Swan,’ which originally released this past August.
Devonte Hynes, who also produced Blood Orange’s entire album, directed the video. It features Blood Orange and A$AP riding ATV bikes in the desert, with their silk du-rags flowing in the wind. The video is minimalistic, absent of heavy visuals or theatrics. The choice to wear du-rags in the video brings this staple of black male culture to the forefront, a very powerful statement despite its simplicity. The song’s smooth vocals and rhythm seem to flow into the endless desert, and A$AP’s verse comes when the dusk turns to darkness, closing off both the track and video nicely.
You can watch the video for “Chewing Gum” below!