A week following J. Cole’s latest release, “KOD”, the North Carolina native hit his fifth consecutive billboard no. 1 spot with the aforementioned album. The face of the Music Industry has changed in the past ten years- it’s all about streaming now. Within this first week, KOD has received a total of 397,000 album equivalent units.
According to Nielsen, this includes 174,000 units in sales and 323 million streams- making this the largest streaming week of the year, as well as the third-largest streaming event of all-time. Drake’s “More Life” (385 million) and Kendrick Lamar’s “DAMN” (341 million). Along with his album attaining the number 1 slot, Cole also had five of the Top 10 streaming tracks for this week. His song “ATM” was streamed more than 42.5 million times alone. With the Music Industry fluctuating between mediums, it’s refreshing to see an artist navigate through the motions.