YOUTUBE SIGNS TICKETMASTER DEAL TO START PUSHING ARTISTS’ CONCERTS
YouTube has just announced their first ever ticketing partnership, with Ticketmaster.
The Google/Alphabet platform, YouTube will be able to advertise concert listings within artist videos, and then push the users over to Ticketmaster to make the transaction. This is exciting news for managers, artists & event promoters especially for those who have huge Youtube channel following.
The fruits of a new agreement between YouTube and Ticketmaster will, at first, only be seen in the US, but the plan is to spread the initiative into other territories.
“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.” – Youtube team
“We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artists’ upcoming U.S. tour dates on their YouTube videos.”
Example of the new platform below!