The Weeknd has decided to delve into the wonderful world of radio with the launch of his new show “Memento Mori”. The Beats 1 show was announced on June 6th a few days a head of its release date on Friday June 8th. The artist has been hanging out in Paris recently and during his hiatus and is using the experience to influence his show.
Memento Mori is inspired by some of The Weeknd’s most memorable nights. The show will join other artists who have taken up the hobby. Drake has his show OVO Sound and Frank Ocean has Blonded Radio. The genre of artist-curated radio broadcast will hopefully become a growing trend.