The Hip-Hop & R&B genre is winning! According to a recent Forbes report, Nielsen Music released its annual mid-year report with reports stating rock is no longer the top genre in terms of overall consumption.
Instead, R&B and hip-hop have taken the top spot with 25.1% of all music consumption in the U.S., while rock claims 23%. Streaming plays an important in these statistics. Kendrick Lamar’s DAMN is currently listed as one of the top albums helping the numbers increase for the genre.
R&B/hip-hop is almost as popular on streaming services like Spotify and Apple Music than the next two genres (rock and pop) combined. Read the full article here.