Music News: Celebrities Join All-In Challenge To Raise Money for COVID-19 Relief

Michael Rubin has decided to create the #ALLINCHALLENGE, a challenge meant to “unite business, sports, and entertainment communities to start the largest digital fundraising movement ever.”  

Celebrities such as Meek Mill and Kevin Hart round-up more of their A-lister friends to join the challenge as well. Once the contributor accepts the challenge after being tagged, they must create a video “explaining their inspiration for getting involved and detail what their donation is…you need to give away your most cherished possession or create a once-in-a-lifetime fan experience.” Rubin stated. 

View this post on Instagram

I’ve accepted the #ALLINCHALLENGE from @MichaelRubin. Go to the link in my bio to get in on the auction & bid on my own 2018 Rolls-Royce Phantom that I’m putting up to help feed the hungry and those who need it during this wild time. Also, James Harden @KingJames @floydmayweather I challenge you to be ALL IN

A post shared by Meek Mill (@meekmill) on Apr 14, 2020 at 9:45am PDT

These celebrities are getting really creative with their possessions or the experiences they are willing to create. Some of these encounters include a private skateboarding lesson with the infamous Tony Hawk, being Ryan Seacret’s next co-host, or a beautiful love ballad customized by Robin Thicke. You can check out the #ALLINCHALLENGE website Here to donate and see what you could win.

 

View this post on Instagram

 

I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact?  So, today we’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created!  So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all in with me. How does it work? It’s simple – post a video accepting the challenge, explain why you want to get involved and then unveil what your donation is.  BUT it can’t be just some run-of-the-mill item – to go ALL IN, you need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience that will be auctioned off at allinchallenge.com.  And one last rule – you must challenge a few others to do the same. Go to allinchallenge.com to learn more. 100% of all money raised from the ALL-IN challenge goes to feeding people in need!  Special thanks to one of my closest friends @alantisch , who has been working on this 24/7 since this idea came into my brain and longtime friend @garyvee along with the entire @fanatics organization that has been working tirelessly to make this happen, and maybe the only company on the planet that can pull this off in two weeks!! LETS GO!! #ALLINCHALLENGE

A post shared by Michael Rubin (@michaelrubin) on Apr 14, 2020 at 9:12am PDT