Amy Winehouse fans were devastated when the British artist lost her preexisting battle with drug and alcohol abuse on July 23rd, 2011. However, a major announcement made yesterday (Oct. 11) will serve as the best news Winehouse’s fans have received since her untimely death. Seven years after her passing, the six-time Grammy winner will be touring the world, as a hologram!
The tour is being produced by BASE Hologram, in partnership with the Winehouse family. BASE is a technology and entertainment company that uses holographic film to create tours and attractions all over the world. The LA based company has produced tours for American singer-songwriter Roy Orbison, and opera legend Maria Callas. They hope to produce the Amy Winehouse tour for at least three years.
Amy Winehouse’s hologram will be accompanied by a live band and singers, and will recreate the artist’s shows using what BASE refers to as “theatrical stagecraft.” The hologram will perform all of Winehouse’s major hits, including “Rehab,” “Back to Black,” and “Valerie.” Brian Becker, the founder and CEO of BASE Hologram, expressed that Amy Winehouse’s is the perfect persona to embark on this project with. Becker stated: “Amy was a powerhouse in every sense of the word. She played by her own rules, pioneered her own sense of style of music and because of that we know she is the perfect person to headline this type of project.”
Winehouse’s family is equally excited for the project. Her father, Mitch Winehouse, recently tweeted: “Our family is delighted to be teaming up with @BASEhologram to continue celebrating the life and work of Amy, with all proceeds of the tour, starting in late 2019, going to Amy’s Foundation to help even more young people in her name.”
The proceeds from the tour will all benefit the Amy Winehouse Foundation, which was started in September of 2011 and is dedicated to the awareness of prevention of drug and alcohol abuse in young people. The tour is expected to launch towards the end of 2019.