He started off as G-Storm and then went by Future Joyner. Yet, today, fans know him as Joyner Lucas, the up and coming emcee that has been grinding for a while now. He took music enthusiasts by storm with his 2015 BET Hip Hop Awards Cypher, delivering clever punchlines and a nice flow. Not to get it twisted, this is not his repertoire as he is mostly known for his story telling abilities. However, before getting too far ahead, let’s venture back to his humble beginnings in Worcester, Massachusetts. Lucas’ love for music dates back to his childhood as he grew up listening to R&B music. Stage presence seemed to come to him at an early age since he used to perform when visitors would come to his house. Unlike other rappers, Joyner Lucas had the luxury of having recording studios provided by the community center in his neighborhood.
From there, he realized his talents and began to his craft seriously. He’s a natural at telling stories from various perspectives, particularly with songs like “I’m Sorry” and “Ross Capicchioni”. While “I’m Sorry” hones in on the perspective of a person committing suicide and his friend’s reaction, “Ross Capicchioni” narrates a shooter’s viewpoint and his victim. He lists his influences as rappers such as Busta Rhymes, Eminem, and Method Man and these can clearly be heard within his music. He also admits that he writes and directs his music videos, creating the video treatments before writing the actual song. He has a multitude of projects as he released Listen 2 Me in 2011 under his former rap name, Future Joyner. Along Came Joyner and Hollywood EP debuted in 2015 and he’ll soon release his fourth project 508-507-2209 this summer. Joyner Lucas’ talent has paid off as he inked a deal with Atlantic Records last year. It is quite refreshing to have more story tellers and lyricists in the game to help shift the balance in this new sound of rap.
Joyner will be performing at A3C in ATL this year alongside Nas, Ghostface Killah and others. Tickets on-sale now at www.a3cFestival.com
Check out his latest track and his tracks on spotify below!